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Variables

addons app auth backoffice_color_scheme backoffice_color_scheme_variants breadcrumbs container containers content content_alignment content_tpl currencies current_mode display_base_href display_button_block grid hash_of_available_countries hash_of_phone_masks html_tag_class images_dir is_dialog_mobile_bottom is_gray_main_color is_theme_editor_open language_direction languages layout_data localizations location_data logos meta_description meta_keywords navigation page page_title parent_grid pb_is_bottom_panel_open primary_currency provider_meta_data provider_settings providers_list search searchanise_api_key searchanise_prices searchanise_search_allowed secondary_currency self_images_dir seo_alt_hreflangs_list seo_canonical server_env store_trigger stripe_payment_buttons_icons subpages user_info vendor_locations_geolocation vendor_locations_locality
Template variables
addons
array(117) {
  ["hidpi"]=>
  array(5) {
    ["default_upload_high_res_image"]=>
    string(1) "N"
    ["status"]=>
    string(1) "A"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(1) "1"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["gdpr"]=>
  array(9) {
    ["gdpr_cookie_consent"]=>
    string(8) "implicit"
    ["gdpr_settings"]=>
    string(12) "settings.tpl"
    ["gdpr_settings_data"]=>
    string(292) "{"checkout_place_order":{"enable":"N"},"checkout_profiles_update":{"enable":"Y"},"user_registration":{"enable":"Y"},"profiles_update":{"enable":"Y"},"product_subscription":{"enable":"Y"},"apply_for_vendor":{"enable":"Y"},"call_requests":{"enable":"Y"},"discussions_add_review":{"enable":"Y"}}"
    ["privacy_policy_page"]=>
    string(4) "none"
    ["gdpr_cookie_consent_texts"]=>
    string(24) "cookie_consent_texts.tpl"
    ["status"]=>
    string(1) "A"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(1) "1"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["upsell"]=>
  array(4) {
    ["status"]=>
    string(1) "A"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(1) "1"
    ["unmanaged"]=>
    string(1) "1"
  }
  ["backend_google_auth"]=>
  array(9) {
    ["backend_google_warning"]=>
    string(11) "warning.tpl"
    ["backend_google_auth_info"]=>
    string(15) "credentials.tpl"
    ["backend_google_auth_client_id"]=>
    string(0) ""
    ["backend_google_auth_client_secret"]=>
    string(0) ""
    ["backend_google_auth_check"]=>
    string(9) "check.tpl"
    ["status"]=>
    string(1) "D"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(1) "1"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["myob"]=>
  array(8) {
    ["sales_account"]=>
    string(0) ""
    ["currency"]=>
    string(3) "EUR"
    ["tax_gst_code"]=>
    string(3) "GST"
    ["freight_tax_gst_code"]=>
    string(3) "GST"
    ["status"]=>
    string(1) "D"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(1) "1"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["ab__addons_manager"]=>
  array(7) {
    ["show_subscription"]=>
    string(1) "Y"
    ["code"]=>
    string(25) "ABM-PjDjJmJXLkRC9h65hc3Z5"
    ["build"]=>
    string(4) "1211"
    ["status"]=>
    string(1) "A"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(2) "10"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["ath_store_closed"]=>
  array(19) {
    ["display_option"]=>
    string(7) "classic"
    ["seo_title"]=>
    string(11) "Coming Soon"
    ["social_link_facebook"]=>
    string(0) ""
    ["general_setting"]=>
    string(19) "general_setting.tpl"
    ["license"]=>
    string(22) "MP-DW75-4KF8-13GI-6GQ9"
    ["seo_description"]=>
    string(56) "B2B marketplace for independent brands and local vendors"
    ["social_link_twitter"]=>
    string(0) ""
    ["additional_settings"]=>
    string(23) "additional_settings.tpl"
    ["seo_keywords"]=>
    string(50) "B2B marketplace, independent brands, local vendors"
    ["social_link_instagram"]=>
    string(0) ""
    ["custom_css"]=>
    string(0) ""
    ["social_link_youtube"]=>
    string(0) ""
    ["social_link_vk"]=>
    string(0) ""
    ["social_link_gpluse"]=>
    string(0) ""
    ["social_link_pinterest"]=>
    string(0) ""
    ["status"]=>
    string(1) "D"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(2) "13"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["stripe"]=>
  array(4) {
    ["status"]=>
    string(1) "A"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(3) "100"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["divido"]=>
  array(4) {
    ["status"]=>
    string(1) "D"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(3) "100"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["suppliers"]=>
  array(6) {
    ["display_supplier"]=>
    string(1) "Y"
    ["display_shipping_methods_separately"]=>
    string(1) "Y"
    ["status"]=>
    string(1) "D"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(3) "100"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["sd_xml_import"]=>
  array(13) {
    ["import_for_vendor"]=>
    string(1) "N"
    ["hide_cron_tab"]=>
    string(1) "N"
    ["cron_password"]=>
    string(6) "MYPASS"
    ["email_sanding_admin"]=>
    string(1) "N"
    ["email_sanding_vendor"]=>
    string(1) "N"
    ["imported_number_rows_per_iteration"]=>
    string(3) "500"
    ["sd_import_xml_auto_cron_url"]=>
    string(8) "cron.tpl"
    ["subscription_status"]=>
    string(1) "1"
    ["subscription_status_last_check"]=>
    string(10) "1781092186"
    ["status"]=>
    string(1) "D"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(3) "100"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["stripe_connect"]=>
  array(6) {
    ["rma_refunded_order_status"]=>
    string(1) "C"
    ["rma_refunded_order_status_tpl"]=>
    string(29) "rma_refunded_order_status.tpl"
    ["status"]=>
    string(1) "A"
    ["is_disabled"]=>
    bool(false)
    ["priority"]=>
    string(3) "100"
    ["unmanaged"]=>
    string(1) "0"
  }
  ["social_buttons"]=>
  array(35) {
    ["twitter_enable"]=>
    string(1) "Y"
    ["facebook_enable"]=>
    string(1) "Y"
    ["vkontakte_enable"]=>
    string(1) "Y"
    ["yandex_enable"]=>
    string(1) "Y"
    ["pinterest_enable"]=>
    string(1) "Y"
    ["twitter_via"]=>
    string(9) "@ebonza_m"
    ["facebook_app_id"]=>
    string(15) "542693437126788"
    ["vkontakte_appid"]=>
    string(0) ""
    ["yandex_share_code"]=>
    string(105) "
" ["pinterest_size"]=> string(2) "20" ["twitter_size"]=> string(6) "medium" ["facebook_href"]=> string(33) "https://www.facebook.com/eBonzaM/" ["vkontakte_button_style"]=> string(4) "mini" ["yandex_display_on"]=> array(1) { ["products"]=> string(1) "Y" } ["pinterest_shape"]=> string(4) "rect" ["twitter_display_count"]=> string(10) "horizontal" ["facebook_send"]=> string(1) "Y" ["vkontakte_height"]=> string(2) "22" ["pinterest_display_on"]=> array(2) { ["products"]=> string(1) "Y" ["pages"]=> string(1) "Y" } ["twitter_display_on"]=> array(2) { ["products"]=> string(1) "Y" ["pages"]=> string(1) "Y" } ["facebook_width"]=> string(3) "450" ["vkontakte_width"]=> string(3) "350" ["facebook_layout"]=> string(12) "button_count" ["vkontakte_buttons_name"]=> string(4) "like" ["facebook_show_faces"]=> string(1) "N" ["vkontakte_display_on"]=> array(2) { ["products"]=> string(1) "Y" ["pages"]=> string(1) "Y" } ["facebook_action"]=> string(4) "like" ["facebook_lang"]=> string(5) "en_US" ["facebook_action_font"]=> string(5) "arial" ["facebook_colorscheme"]=> string(5) "light" ["facebook_display_on"]=> array(2) { ["products"]=> string(1) "Y" ["pages"]=> string(1) "Y" } ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "100" ["unmanaged"]=> string(1) "0" } ["paypal"]=> array(10) { ["override_customer_info"]=> string(1) "N" ["paypal_status_map_settings"]=> string(16) "statuses_map.tpl" ["paypal_partial_refund_action_settings"]=> string(25) "partial_refund_action.tpl" ["paypal_logo_uploader_settings"]=> string(17) "logo_uploader.tpl" ["pp_statuses"]=> string(242) "a:10:{s:8:"refunded";s:1:"I";s:9:"completed";s:1:"P";s:7:"pending";s:1:"O";s:17:"canceled_reversal";s:1:"I";s:7:"created";s:1:"O";s:6:"denied";s:1:"I";s:7:"expired";s:1:"F";s:8:"reversed";s:1:"I";s:9:"processed";s:1:"P";s:6:"voided";s:1:"P";}" ["partial_refund_action"]=> string(6) "ignore" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "100" ["unmanaged"]=> string(1) "0" } ["buy_together"]=> array(4) { ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "100" ["unmanaged"]=> string(1) "0" } ["help_center"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "100" ["unmanaged"]=> string(1) "0" } ["payment_dependencies"]=> array(4) { ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "100" ["unmanaged"]=> string(1) "0" } ["paypal_commerce_platform"]=> array(5) { ["rma_refunded_order_status"]=> string(0) "" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "100" ["unmanaged"]=> string(1) "0" } ["tags"]=> array(6) { ["tags_for_products"]=> string(1) "Y" ["tags_for_pages"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "200" ["unmanaged"]=> string(1) "0" } ["rss_feed"]=> array(7) { ["managing_editor"]=> string(0) "" ["display_rss_feed_in_category"]=> string(1) "N" ["category_max_products_items"]=> string(1) "5" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "490" ["unmanaged"]=> string(1) "0" } ["email_marketing"]=> array(13) { ["em_show_on_checkout"]=> string(1) "Y" ["em_mailchimp_api_key"]=> string(37) "6698c733a4a445beb1029f3ca465dcbe-us19" ["em_checkout_enabled"]=> string(1) "Y" ["em_mailchimp_list"]=> string(0) "" ["em_double_opt_in"]=> string(1) "Y" ["em_welcome_letter"]=> string(1) "Y" ["em_service"]=> string(9) "mailchimp" ["em_token"]=> string(32) "58d765f5aad052e5fe5c1f0306d9e449" ["em_lastsync"]=> string(10) "1610311149" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "500" ["unmanaged"]=> string(1) "0" } ["newsletters"]=> array(12) { ["newsletters_per_pass"]=> string(2) "10" ["coupon"]=> string(0) "" ["mailer_send_method"]=> string(7) "default" ["mailer_smtp_host"]=> string(0) "" ["mailer_smtp_username"]=> string(0) "" ["mailer_smtp_password"]=> string(0) "" ["mailer_smtp_ecrypted_connection"]=> string(4) "none" ["mailer_smtp_auth"]=> string(1) "N" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "500" ["unmanaged"]=> string(1) "0" } ["attachments"]=> array(5) { ["allow_save_attachments_to_server"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "600" ["unmanaged"]=> string(1) "0" } ["customers_also_bought"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "900" ["unmanaged"]=> string(1) "0" } ["vendor_rating"]=> array(11) { ["formula"]=> string(91) "paidOrdersCount + paidOrdersTotal + activeProductsCount + manualVendorRating + returnsCount" ["start_rating_period"]=> string(10) "1615244400" ["bronze_rating_lower_limit"]=> string(2) "75" ["rating_above_price"]=> string(1) "N" ["silver_rating_lower_limit"]=> string(2) "85" ["gold_rating_lower_limit"]=> string(2) "95" ["config_tpl"]=> string(10) "config.tpl" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(3) "900" ["unmanaged"]=> string(1) "0" } ["sd_minimum_order_total"]=> array(6) { ["apply_minimum_order_total_to"]=> array(1) { [15]=> string(1) "Y" } ["minimum_order_total_for_each_vendor"]=> string(2) "10" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["mve_plus"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "1" } ["vendor_communication"]=> array(9) { ["vendor_to_customer_communication"]=> string(1) "Y" ["show_on_product"]=> string(1) "Y" ["vendor_to_admin_communication"]=> string(1) "Y" ["show_on_vendor"]=> string(1) "Y" ["show_on_order"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["advanced_import"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["vendor_terms"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["sd_seo_auditor"]=> array(10) { ["cron"]=> string(8) "cron.tpl" ["number_urls_per_step"]=> string(3) "100" ["sd_seo_auditor_cron_data"]=> string(83) "{"cron_min":"0","cron_hour":"*","cron_day":"*","cron_month":"*","cron_weekday":"*"}" ["crawl_delay"]=> string(3) "500" ["sd_seo_auditor_last_update"]=> string(10) "1624273767" ["timeout"]=> string(2) "15" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["vendor_plans"]=> array(8) { ["include_shipping"]=> string(1) "N" ["include_taxes_in_commission"]=> string(1) "N" ["collect_taxes_from_vendors"]=> string(1) "N" ["allow_vendors_to_change_plan"]=> string(1) "N" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["vendor_categories_fee"]=> array(4) { ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["geo_maps"]=> array(13) { ["provider"]=> string(6) "google" ["yandex_api_key"]=> string(0) "" ["google_api_notice"]=> string(0) "" ["yandex_suggest_api_key"]=> string(0) "" ["show_shippings_on_product"]=> string(1) "N" ["yandex_commercial"]=> string(1) "N" ["google_api_key"]=> string(39) "AIzaSyC2hKNcRu4wsIlLfMXUwLr_zKVzJ7uY30A" ["yandex_map"]=> string(7) "map.tpl" ["google_map"]=> string(7) "map.tpl" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1000" ["unmanaged"]=> string(1) "0" } ["gift_certificates"]=> array(10) { ["min_amount"]=> string(2) "50" ["max_amount"]=> string(4) "1500" ["code_prefix"]=> string(2) "GC" ["cert_per_page"]=> string(2) "10" ["free_products_allow"]=> string(1) "N" ["redeem_shipping_cost"]=> string(1) "N" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1100" ["unmanaged"]=> string(1) "0" } ["store_locator"]=> array(6) { ["print_map"]=> string(1) "N" ["show_locations_at_geolocator"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1200" ["unmanaged"]=> string(1) "0" } ["searchanise"]=> array(11) { ["template"]=> string(15) "admin_panel.tpl" ["api_key"]=> string(0) "" ["private_key"]=> string(0) "" ["parent_private_key"]=> string(0) "" ["import_status"]=> string(0) "" ["last_request"]=> string(0) "" ["last_resync"]=> string(0) "" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1200" ["unmanaged"]=> string(1) "0" } ["warehouses"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1300" ["unmanaged"]=> string(1) "0" } ["mobile_app"]=> array(7) { ["config"]=> string(10) "config.tpl" ["config_data"]=> string(5748) "{"app_appearance":{"colors":{"categories":{"categoriesBackgroundColor":{"value":"#FAFAFA","type":"color","name":"Background","description":"The background color of the block with categories."},"categoriesHeaderColor":{"value":"#000","type":"color","name":"Block title color","description":"Affects the titles of all blocks, not just the one with categories."},"categoryBlockBackgroundColor":{"value":"#FFF","type":"color","name":"Card background","description":"The background color of category cards."},"categoryBlockTextColor":{"value":"#000","type":"color","name":"Card text","description":"The color of text in a category card."},"categoryBorderRadius":{"value":6,"type":"number","name":"Card corners radius","description":"Determines how rounded the corners of a category card will be."}},"navbar":{"statusBarColor":{"value":"#c1c1c1","type":"color","name":"Status bar color","description":"The color of the system status bar; affects Android devices only."},"navBarBackgroundColor":{"value":"#FAFAFA","type":"color","name":"Background","description":"The background color of the navigation bar."},"navBarButtonColor":{"value":"#989898","type":"color","name":"Icon color","description":"The color of icons in the navigation bar."},"navBarTextColor":{"value":"#242424","type":"color","name":"Text color","description":"The color of text in the navigation bar."},"screenBackgroundColor":{"value":"#fff","type":"color","name":"Screen background","description":"The common background color of all screens in the app."},"navBarTitleFontSize":{"value":"16","type":"number","name":"Title text size","description":"The size of the title text."}},"product_screen":{"buttonBackgroundColor":{"value":"#FF6008","type":"color","name":"Primary CTA button","description":"The background color of the primary CTA button (such as 'Add to Cart')."},"buttonWithBackgroundTextColor":{"value":"#fff","type":"color","name":"CTA text color","description":"The text color of both primary and secondary CTA buttons."},"buttonWithoutBackgroundTextColor":{"value":"#FF6008","type":"color","name":"Secondary action text","description":"The color of sorting and filter links, etc."},"ratingStarsColor":{"value":"#EAA944","type":"color","name":"Rating stars color","description":"The color of the rating icons (stars)."},"discussionMessageColor":{"value":"#808080","type":"color","name":"Text color","description":"Affects product descriptions, discussions, and other texts at the product screen."},"darkColor":{"value":"#242424","type":"color","name":"Product name","description":"Determines color of product name and product price"},"grayColor":{"value":"#FAFAFA","type":"color","name":"Tabs background","description":""},"mediumGrayColor":{"value":"#B8B8B8","type":"color","name":"Options border color","description":""},"categoryEmptyImage":{"value":"#989898","type":"color","name":"\"Add image\" button","description":"The color of the \"plus\" button for adding a product image."}},"other":{"successColor":{"value":"#7DCFB6","type":"color","name":"Success color","description":"The background color of a pop-up notification about a successful action."},"infoColor":{"value":"#FCEADE","type":"color","name":"Info color","description":"The background color of a pop-up notification with information."},"dangerColor":{"value":"#D9534F","type":"color","name":"Error color","description":"The background color of a pop-up notification about an error."},"borderRadius":{"value":8,"type":"number","name":"Border radius","description":"Determines how rounded the corners of product borders will be."},"productDiscountColor":{"value":"#EAA944","type":"color","name":"Discount badge","description":"The background color of a badge with the amount of product discount."},"productBorderColor":{"value":"#FFF","type":"color","name":"Product border","description":"The color of a thin border around products on product lists."},"pushNotificationsColor":{"value":"#26323e","type":"color","name":"Push notifications color","description":"Color of push notifications."},"dotsSwiperColor":{"value":"#0085FE","type":"color","name":"Image slider bullets","description":"The color of bullets in image galleries."}},"bottom_tabs":{"bottomTabsBackgroundColor":{"value":"#fff","type":"color","name":"Background color","description":"Background color."},"bottomTabsTextColor":{"value":"#888888","type":"color","name":"Text color","description":"Text color."},"bottomTabsSelectedTextColor":{"value":"#000","type":"color","name":"Selected text color","description":"Selected text color."},"bottomTabsIconColor":{"value":"#888888","type":"color","name":"Icon color","description":"Icon color."},"bottomTabsSelectedIconColor":{"value":"#000","type":"color","name":"Selected icon color","description":"Selected icon color."},"bottomTabsPrimaryBadgeColor":{"value":"#FD542A","type":"color","name":"Primary badge color","description":"Color of the icon with the number of products."}},"profile":{"menuItemsBorderColor":{"value":"#D6D6D6","type":"color","name":"Border color","description":"Border color for menu items."},"menuIconsColor":{"value":"#D3D3D3","type":"color","name":"Menu icons color","description":"Menu icons color."},"menuTextColor":{"value":"#424040","type":"color","name":"Menu text color","description":"Menu text color."}}},"sizes":{"navBarButtonFontSize":"1em"}},"app_settings":{"images":{"appIcon":"","splashScreen":""},"utility":{"shopName":"","fcmApiKey":""},"build":{"appName":"","appShortDescription":"","appFullDescription":"","supportEmail":"","privacyPolicyUrl":""},"apple_pay":{"applePay":"off","applePayMerchantIdentifier":"","applePayMerchantName":""},"google_pay":{"googlePay":"off","googlePayApiKey":""}},"promotion":{"app_store_app_id":"","google_play_app_id":""}}" ["color_preset"]=> string(1) "C" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "0" } ["sd_ups_shipments_for_vendors"]=> array(6) { ["ups_shipping_method"]=> string(2) "46" ["test_mode"]=> string(1) "N" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "0" } ["pdf_documents"]=> array(5) { ["service_url"]=> string(35) "https://converter.cart-services.com" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "0" } ["product_variations"]=> array(9) { ["variations_allow_own_images"]=> string(1) "Y" ["variations_allow_own_features"]=> string(1) "N" ["variations_allow_auto_change_default_variation"]=> string(1) "Y" ["variations_show_all_possible_feature_variants"]=> string(1) "Y" ["quantity_discount_on_different_variations"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "0" } ["recaptcha"]=> array(18) { ["notice"]=> string(0) "" ["forbidden_countries_notice"]=> string(0) "" ["forbidden_countries"]=> array(4) { ["CN"]=> string(1) "Y" ["CG"]=> string(1) "Y" ["IR"]=> string(1) "Y" ["RU"]=> string(1) "Y" } ["recaptcha_site_key"]=> string(40) "6Ldb8bkrAAAAABnqzGb84fLjeEQQEflHXDHoYVBg" ["recaptcha_secret"]=> string(40) "6Ldb8bkrAAAAAFBXmw6ZWCdBhARy5YnHkf0UJzAo" ["recaptcha_theme"]=> string(5) "light" ["recaptcha_size"]=> string(7) "compact" ["recaptcha_type"]=> string(5) "image" ["recaptcha_v3_site_key"]=> string(40) "6LdX8LkrAAAAAHq8RTBKb7g5glvdcsFNKar71dfZ" ["recaptcha_v3_secret"]=> string(40) "6LdX8LkrAAAAAPC4c-KWTY8hU8vWx7QnB1_UiUX0" ["recaptcha_v3_success_score"]=> string(3) "0.5" ["recaptcha_use_for_value"]=> string(510) "a:13:{s:5:"login";s:12:"recaptcha_v2";s:8:"register";s:12:"recaptcha_v2";s:7:"recover";s:12:"recaptcha_v2";s:8:"checkout";s:12:"recaptcha_v2";s:12:"track_orders";s:12:"recaptcha_v2";s:22:"track_product_in_stock";s:12:"recaptcha_v3";s:24:"apply_for_vendor_account";s:12:"recaptcha_v2";s:15:"email_marketing";s:12:"recaptcha_v2";s:17:"gift_certificates";s:0:"";s:12:"call_request";s:12:"recaptcha_v2";s:12:"form_builder";s:12:"recaptcha_v2";s:5:"polls";s:12:"recaptcha_v2";s:10:"discussion";s:12:"recaptcha_v3";}" ["recaptcha_use_for"]=> string(20) "use_for_settings.tpl" ["settings_proxy"]=> string(0) "" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "0" } ["order_fulfillment"]=> array(4) { ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "0" } ["storefront_rest_api"]=> array(5) { ["access_key"]=> string(32) "e0416c79f179db7e70c41c8c456ddab6" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1500" ["unmanaged"]=> string(1) "1" } ["master_products"]=> array(6) { ["allow_vendors_to_create_products"]=> string(1) "N" ["allow_buy_default_common_product"]=> string(1) "N" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1510" ["unmanaged"]=> string(1) "0" } ["product_bundles"]=> array(5) { ["show_bundles"]=> string(26) "before_product_description" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1520" ["unmanaged"]=> string(1) "0" } ["rma"]=> array(8) { ["returnable"]=> string(1) "N" ["return_period"]=> string(2) "10" ["display_product_return_period"]=> string(1) "N" ["dont_take_weekends_into_account"]=> string(1) "N" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1600" ["unmanaged"]=> string(1) "0" } ["bestsellers"]=> array(8) { ["final_sale_from"]=> string(2) "40" ["period"]=> string(3) "all" ["sales_amount_from"]=> string(1) "1" ["last_days"]=> string(1) "3" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1700" ["unmanaged"]=> string(1) "0" } ["blog"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1700" ["unmanaged"]=> string(1) "0" } ["seo"]=> array(11) { ["seo_product_type"]=> string(23) "product_category_nohtml" ["seo_category_type"]=> string(15) "category_nohtml" ["seo_page_type"]=> string(11) "page_nohtml" ["seo_other_type"]=> string(9) "directory" ["seo_language"]=> string(1) "N" ["single_url"]=> string(1) "N" ["non_latin_symbols"]=> string(1) "N" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1800" ["unmanaged"]=> string(1) "0" } ["vendor_data_premoderation"]=> array(11) { ["products_prior_approval"]=> string(4) "none" ["vendors_prior_approval"]=> string(3) "all" ["products_updates_approval"]=> string(4) "none" ["vendor_profile_updates_approval"]=> string(3) "all" ["approval_info"]=> NULL ["product_premoderation_fields"]=> array(1) { ["N"]=> string(0) "" } ["preventing_registration_info"]=> NULL ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1900" ["unmanaged"]=> string(1) "0" } ["reward_points"]=> array(14) { ["point_rate"]=> string(1) "1" ["auto_price_in_points"]=> string(1) "Y" ["price_in_points_with_discounts"]=> string(1) "Y" ["points_with_discounts"]=> string(1) "Y" ["price_in_points_order_discount"]=> string(1) "Y" ["reward_points_order_discount"]=> string(1) "Y" ["higher_level_extract"]=> string(1) "Y" ["several_points_action"]=> string(16) "minimal_absolute" ["consider_zero_values"]=> string(1) "N" ["log_per_page"]=> string(2) "10" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "1900" ["unmanaged"]=> string(1) "0" } ["sd_quaderno"]=> array(17) { ["storefronts"]=> string(15) "storefronts.tpl" ["api_key"]=> string(28) "sk_test_VHHVRtSyZNWqjvh3CLTQ" ["storefront_ids"]=> string(4) "1,15" ["api_url"]=> string(48) "https://nippur-3365.sandbox-quadernoapp.com/api/" ["customer_field_tax"]=> string(22) "customer_field_tax.tpl" ["customer_field_tax_id"]=> string(2) "56" ["vendor_field_tax"]=> string(20) "vendor_field_tax.tpl" ["vendor_field_tax_id"]=> string(2) "51" ["tax_code_shipping"]=> string(8) "standard" ["send_invoice"]=> string(1) "Y" ["send_shipping_invoice"]=> string(1) "Y" ["send_shipment_invoice"]=> string(1) "Y" ["debug"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2000" ["unmanaged"]=> string(1) "0" } ["sd_flat_shipping_rates"]=> array(7) { ["storefronts"]=> array(1) { [1]=> string(1) "Y" } ["remote_shipping_rate"]=> string(1) "3" ["shipping_methods"]=> array(1) { [52]=> string(1) "Y" } ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2000" ["unmanaged"]=> string(1) "0" } ["facebook_pixel"]=> array(8) { ["pixel_id"]=> string(16) "1318660364956842" ["track_all_page_views"]=> string(1) "Y" ["track_add_to_cart"]=> string(1) "Y" ["track_order_placed"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2000" ["unmanaged"]=> string(1) "0" } ["google_analytics"]=> array(6) { ["tracking_code"]=> string(12) "G-QXPMGMWXBP" ["track_ecommerce"]=> string(1) "Y" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2000" ["unmanaged"]=> string(1) "0" } ["ab__category_banners"]=> array(9) { ["cron_key"]=> string(15) "5X3G8D9a1n6k8G4" ["item_nth"]=> string(1) "7" ["decrease_items_per_page"]=> string(1) "Y" ["code"]=> string(25) "ABA-NPj5E4Zjhe44isx2AHRDc" ["build"]=> string(4) "1101" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2016" ["unmanaged"]=> string(1) "0" } ["ab__scroll_to_top"]=> array(20) { ["position"]=> string(12) "bottom_right" ["transition"]=> string(3) "600" ["icon"]=> string(7) "arrow_7" ["margin_top"]=> string(1) "0" ["margin_right"]=> string(2) "10" ["margin_bottom"]=> string(2) "10" ["margin_left"]=> string(1) "0" ["font_size"]=> string(2) "64" ["units"]=> string(2) "px" ["font_weight"]=> string(6) "normal" ["color"]=> string(9) "color.tpl" ["hide_on_mobile"]=> string(1) "Y" ["show_in_admin_panel"]=> string(1) "Y" ["ab__stt_color"]=> string(7) "#f80164" ["code"]=> string(25) "ABA-FxPVHHdkky1KP9qdF12nJ" ["build"]=> string(3) "767" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2016" ["unmanaged"]=> string(1) "0" } ["ab__search_motivation"]=> array(14) { ["show_on_homepage"]=> string(1) "Y" ["show_on_category_page"]=> string(1) "Y" ["show_on_product_page"]=> string(1) "Y" ["show_on_cart_page"]=> string(1) "Y" ["show_on_checkout_page"]=> string(1) "Y" ["add_default"]=> string(1) "N" ["shuffle"]=> string(1) "Y" ["delay"]=> string(1) "0" ["code"]=> string(25) "ABA-W0zfmkXHcmx0bMCmk4KDw" ["build"]=> string(3) "741" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2016" ["unmanaged"]=> string(1) "0" } ["ab__hide_product_description"]=> array(16) { ["code"]=> string(25) "ABA-0yobVsKl5tZ7fiMhd7tyW" ["build"]=> string(4) "1159" ["max_height"]=> string(3) "250" ["hide_in_product"]=> string(1) "Y" ["hide_in_category"]=> string(1) "Y" ["hide_in_brand"]=> string(1) "Y" ["selectors"]=> string(0) "" ["transition"]=> string(2) "10" ["align"]=> string(4) "left" ["appearance"]=> string(4) "text" ["show_button_after_action"]=> string(1) "Y" ["custom_class"]=> string(6) "ab-smc" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2016" ["unmanaged"]=> string(1) "0" } ["ab__deal_of_the_day"]=> array(16) { ["count_to"]=> string(7) "day_end" ["countdown_type"]=> string(10) "javascript" ["max_height"]=> string(3) "250" ["promotions_per_page"]=> string(2) "12" ["chains_per_page"]=> string(1) "3" ["highlight_when_left"]=> string(1) "1" ["amount_of_promos_in_prods_lists"]=> string(1) "0" ["ab__show_expired_promos"]=> string(1) "Y" ["ab__show_awaited_promos"]=> string(1) "Y" ["ab__as_add_to_sitemap"]=> string(1) "Y" ["code"]=> string(25) "ABA-zm9W2c1xVcHZmoY2y15xb" ["build"]=> string(4) "1158" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2016" ["unmanaged"]=> string(1) "0" } ["ab__landing_categories"]=> array(12) { ["code"]=> string(25) "ABA-WKnN4J3xv8scpYprn3jF5" ["build"]=> string(4) "1115" ["add_catalog_to_breadcrumbs"]=> string(1) "N" ["maximum_number_of_displayed_items"]=> string(2) "15" ["catalog_menu"]=> string(1) "0" ["show_category_tree"]=> string(1) "N" ["link"]=> string(0) "" ["ab__as_add_to_sitemap"]=> string(1) "Y" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2017" ["unmanaged"]=> string(1) "0" } ["ab__video_gallery"]=> array(16) { ["position"]=> string(4) "post" ["show_in_lists"]=> string(1) "Y" ["on_thumbnail_click"]=> string(10) "open_popup" ["controls"]=> string(1) "N" ["repeat"]=> string(1) "N" ["th_size"]=> string(2) "80" ["cycle"]=> string(1) "Y" ["vertical"]=> string(1) "Y" ["video_icon"]=> string(7) "youtube" ["enable_microdata"]=> string(1) "Y" ["code"]=> string(25) "ABA-Hfx6NpqElWXr9he9x3vvW" ["build"]=> string(4) "1249" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2017" ["unmanaged"]=> string(1) "0" } ["ab__motivation_block"]=> array(16) { ["description_type"]=> string(4) "html" ["template_variant"]=> string(13) "vertical_tabs" ["display_attached_mb_items_on_cat_page"]=> string(1) "Y" ["use_additional_categories"]=> string(1) "Y" ["appearance_type_styles"]=> string(4) "fill" ["save_element_state"]=> string(1) "N" ["bg_color_template"]=> string(9) "color.tpl" ["bg_color"]=> string(7) "#efefef" ["use_style_presets"]=> string(1) "Y" ["use_contrast_style_elements"]=> string(1) "N" ["code"]=> string(25) "ABA-bXWF7b7YR6smNFmTf0Buv" ["build"]=> string(4) "1206" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2018" ["unmanaged"]=> string(1) "0" } ["ab__fast_navigation"]=> array(8) { ["load_by_ajax"]=> string(1) "Y" ["add_watermarks"]=> string(1) "N" ["code"]=> string(25) "ABA-M9wFuf4TrmNlsB8mw5qjm" ["build"]=> string(4) "1107" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2019" ["unmanaged"]=> string(1) "0" } ["ab__stickers"]=> array(19) { ["output_position"]=> string(1) "L" ["ts_appearance"]=> string(7) "rounded" ["p_appearance"]=> string(11) "rectangular" ["enable_for_vendors"]=> string(1) "Y" ["output_type_template"]=> string(15) "output_type.tpl" ["TL_max_count"]=> string(1) "3" ["TR_max_count"]=> string(1) "3" ["BL_max_count"]=> string(1) "3" ["BR_max_count"]=> string(1) "3" ["TL_output_type"]=> string(6) "column" ["TR_output_type"]=> string(6) "column" ["BL_output_type"]=> string(6) "column" ["BR_output_type"]=> string(6) "column" ["code"]=> string(25) "ABA-VgExrBJLzxvCv6XmBlzEf" ["build"]=> string(4) "1250" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2020" ["unmanaged"]=> string(1) "0" } ["ab__image_previewers"]=> array(12) { ["ps_display_price"]=> string(1) "Y" ["ps_display_add_to_cart"]=> string(1) "Y" ["ps_display_navigation_dots"]=> string(1) "Y" ["ps_display_zoom"]=> string(1) "Y" ["ps_display_fullscreen"]=> string(1) "Y" ["ps_close_with_gesture"]=> string(1) "Y" ["code"]=> string(25) "ABA-XTkA3WaC2mXWh7TzaMgnx" ["build"]=> string(4) "1143" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2021" ["unmanaged"]=> string(1) "0" } ["anti_fraud"]=> array(10) { ["anti_fraud_key"]=> string(0) "" ["anti_fraud_user_id"]=> string(0) "" ["anti_fraud_safe_distance"]=> string(2) "90" ["anti_fraud_max_order_total"]=> string(3) "500" ["anti_fraud_risk_factor"]=> string(2) "25" ["antifraud_order_status"]=> string(1) "A" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2100" ["unmanaged"]=> string(1) "0" } ["sms_notifications"]=> array(15) { ["phone_number"]=> string(0) "" ["clickatel_api_id"]=> string(0) "" ["clickatel_unicode"]=> string(1) "N" ["clickatel_concat"]=> string(18) "clickatel_concat_3" ["sms_new_order_placed"]=> string(0) "" ["sms_new_cusomer_registered"]=> string(1) "Y" ["sms_product_negative_amount"]=> string(1) "Y" ["sms_send_min_amout"]=> string(1) "0" ["sms_send_shipping"]=> array(0) { } ["sms_send_payment_info"]=> string(1) "Y" ["sms_send_customer_email"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2200" ["unmanaged"]=> string(1) "0" } ["call_requests"]=> array(11) { ["info"]=> string(0) "" ["phone"]=> string(0) "" ["phone_prefix_length"]=> string(1) "7" ["phone_mask"]=> string(0) "" ["buy_now_with_one_click"]=> string(1) "N" ["enable_call_requests_for_vendors"]=> string(1) "Y" ["order_status"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2300" ["unmanaged"]=> string(1) "0" } ["form_builder"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2400" ["unmanaged"]=> string(1) "0" } ["barcode"]=> array(12) { ["elm_image_info"]=> string(0) "" ["type"]=> string(5) "C128B" ["output"]=> string(3) "png" ["text"]=> string(1) "Y" ["height"]=> string(2) "60" ["width"]=> string(3) "250" ["prefix"]=> string(8) "FF45CR99" ["elm_spec_descr"]=> string(0) "" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2500" ["unmanaged"]=> string(1) "0" } ["polls"]=> array(6) { ["polls_votes_on_page"]=> string(2) "15" ["polls_comments_on_page"]=> string(2) "15" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2600" ["unmanaged"]=> string(1) "0" } ["access_restrictions"]=> array(13) { ["admin_reverse_ip_access"]=> string(0) "" ["unsuccessful_attempts_login"]=> string(0) "" ["number_unsuccessful_attempts"]=> string(1) "5" ["login_intervals"]=> string(2) "60" ["time_block"]=> string(2) "24" ["unsuccessful_attempts_login_customer"]=> string(0) "" ["number_unsuccessful_attempts_customer"]=> string(1) "5" ["login_intervals_customer"]=> string(2) "60" ["time_block_customer"]=> string(2) "24" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2700" ["unmanaged"]=> string(1) "0" } ["banners"]=> array(5) { ["banner_multilang"]=> string(1) "Y" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2800" ["unmanaged"]=> string(1) "0" } ["payments_by_country"]=> array(4) { ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2800" ["unmanaged"]=> string(1) "0" } ["age_verification"]=> array(4) { ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "2900" ["unmanaged"]=> string(1) "0" } ["watermarks"]=> array(10) { ["watermark_settings"]=> string(13) "watermark.tpl" ["use_for_product_icons"]=> string(1) "N" ["use_for_product_detailed"]=> string(1) "N" ["use_for_category_icons"]=> string(1) "N" ["use_for_category_detailed"]=> string(1) "N" ["images_access_info"]=> string(0) "" ["status"]=> string(1) "D" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "3000" ["unmanaged"]=> string(1) "0" } ["discussion"]=> array(28) { ["product_posts_per_page"]=> string(2) "10" ["category_posts_per_page"]=> string(2) "10" ["order_posts_per_page"]=> string(2) "10" ["page_posts_per_page"]=> string(2) "10" ["home_page_posts_per_page"]=> string(2) "10" ["company_discussion_type"]=> string(1) "B" ["product_post_approval"]=> string(3) "any" ["category_post_approval"]=> string(3) "any" ["order_initiate"]=> string(1) "Y" ["page_post_approval"]=> string(3) "any" ["home_page_post_approval"]=> string(3) "any" ["company_only_buyers"]=> string(1) "Y" ["product_post_ip_check"]=> string(1) "Y" ["category_post_ip_check"]=> string(1) "Y" ["page_post_ip_check"]=> string(1) "Y" ["home_page_post_ip_check"]=> string(1) "Y" ["company_posts_per_page"]=> string(2) "10" ["product_discussion_type"]=> string(1) "B" ["category_discussion_type"]=> string(1) "B" ["page_discussion_type"]=> string(1) "B" ["home_page_testimonials"]=> string(1) "B" ["company_post_approval"]=> string(3) "any" ["company_post_ip_check"]=> string(1) "Y" ["product_review_after_purchase"]=> string(1) "N" ["status"]=> string(1) "A" ["is_disabled"]=> bool(false) ["priority"]=> string(4) "3000" ["unmanaged"]=> string(1) "0" } ["product_reviews"]=> array(15) { ["notice"]=> string(0) "" ["reviews_per_page"]=> string(2) "10" ["review_approval"]=> string(3) "any" ["review_ip_check"]=> string(1) "N" ["review_fields"]=> string(8) "advanced" ["review_after_purchase"]=> string(1) "N" ["review_ask_for_customer_location"]=> string(4) "none" ["split_reviews_by_storefronts"]=> string(1) "N" ["images_upload_allowed"]=> string(1) "Y" ["product_variations"]=> string(22) 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Independent Brands and Local Retailers in the EU

29/01/2026
by Admin Admin

Independent Brands and Local Retailers in the EU: Navigating the Wholesale Revolution

In today’s rapidly evolving commerce landscape, European independent brands and local retailers find themselves at a pivotal moment. On one hand, technology and marketplaces promise unprecedented scale. On the other, complexity and fragmentation continue to hold many back. Understanding the trends, challenges, and opportunities in the EU’s B2B wholesale ecosystem is essential for any business ready to grow beyond local borders.

A Trillion-Euro Market Still Emerging Online

Business-to-business e-commerce in Europe is massive and growing. Analysts project that the European B2B e-commerce market will reach around $1.8 trillion by 2025 — a figure that reflects strong digital transformation but still only scratches the surface of the total B2B opportunity.

Despite this scale, only about 50 % of B2B buyers currently use e-commerce platforms, leaving a large portion of the market untapped by digital solutions.

What’s clear is that Europe’s B2B landscape remains less mature digitally than many B2C markets. This gap represents both a challenge and an opportunity: brands and retailers that adopt digital channels early can capture growth that competitors are leaving on the table.

Europe’s Retail and Wholesale Backbone

Retail and wholesale in the EU are not niche sectors — they are the largest private employers and key economic drivers. The ecosystem comprises roughly 5.5 million companies, over 99 % of which are small and medium enterprises (SMEs). Together, retail and wholesale generate significant value and serve an estimated 450 million consumers daily across the EU.

Yet this prominence also masks a key challenge: independent brands and smaller retailers often lack the digital tools or scale to compete effectively online, especially when going cross-border. Many still rely on in-person sales, local trade fairs, email orders, and manual processes to find partners and fulfill demand.

Key Challenges for Independent Brands

Independent brands — whether in fashion, beauty, home décor, or specialty products — face a unique and complex path when trying to grow beyond their home markets:

1. Discoverability Across Borders

EU market fragmentation makes it hard for brands to be discovered by retailers outside their local region. Unlike on large marketplaces, there is no single centralized portal where European retailers browse wholesale products from emerging labels.

2. Manual Sales and Onboarding

Many brands still rely on traditional outreach (emails, cold calls, trade shows) to find retail partners. These methods are time-consuming, expensive, and often ineffective compared to digital discovery channels.

3. Complex Logistics and VAT

Selling across the EU introduces challenges around shipping, cross-border VAT compliance, and invoicing that can be overwhelming without automated tools and agreements in place.

4. Limited Digital Wholesale Presence

Even though most wholesalers and retailers maintain websites, actual e-commerce ordering features lag behind, and cross-border functionality is often missing.

Challenges Facing Retailers

Retailers — especially independent and local stores — also navigate difficult terrain:

1. Sourcing Efficiency

Finding new, high-quality independent brands is often fragmented and inefficient. Retailers must comb through multiple channels or rely on personal networks rather than discovering brands through a unified catalogue.

2. Ordering Complexity

Traditional wholesale orders can require PDF forms, emails, spreadsheets, and manual follow-ups — all of which slow down operations and introduce room for error.

3. Cash-Flow Pressures

Many retailers struggle with the timing of payments, particularly when they must order inventory months before selling it. Flexible payment solutions can alleviate this but aren’t widely available.

4. Cross-Border Barriers

EU cross-border wholesale is still emerging. Many existing B2B sites focus on local markets and don’t ship beyond borders, creating missed opportunities for expanding retail assortments.

Digital Wholesale Is the Future — and It’s Already Happening

The digital transformation of B2B commerce is not a distant trend — it’s happening now. Across Europe, vertical marketplaces are gaining traction. For example, established platforms like Ankorstore have already linked tens of thousands of brands with hundreds of thousands of retailers.

Moreover, digital adoption isn’t limited to niche players: broader B2B marketplaces and procurement platforms are reshaping how businesses buy, underscoring the future importance of online channels in wholesale.

How B2bonza Helps Bridge the Gap

This is where platforms tailored to independent brands and local retailers — like B2bonza — make a strategic difference.

1. Centralized Discovery Across Europe

B2bonza connects brands with a wide network of verified retailers, eliminating the need for manual outreach and allowing products to be found by buyers looking for unique assortments.

2. Simplified Cross-Border Sales

With built-in tools for logistics, shipping, and VAT-compliant invoicing, B2bonza makes selling into other EU markets easier than ever before.

3. Improved Cash Flow

Features like flexible payment terms and streamlined digital transactions help retailers manage cash flow and reorder more confidently — while brands receive faster payment cycles.

4. Reduced Operational Friction

Automated ordering, invoicing, and fulfillment integration mean less manual work, fewer errors, and more time focusing on product and relationships.

Market Outlook: Growth and Opportunity

European B2B e-commerce is still catching up to its B2C counterpart, yet it’s growing rapidly:

  • The European B2B digital market is forecast to reach $1.8 trillion by 2025.

  • A growing share of buyers is expected to transact online, unlocking efficiency and scale that traditional sales channels can’t match.

  • The broader wholesale and retail sector underpins a large SME ecosystem, emphasizing the need for digital tools that support, rather than replace, local enterprise.

With digital procurement expected to become standard business practice rather than a differentiator, companies that adopt online wholesale platforms now will shape the competitive landscape of the next decade.

Conclusion: Why Independent Brands and Retailers Should Act Now

For independent brands, digital wholesale means:

  • broader market reach

  • efficient discovery by buyers

  • scalable operations

For retailers, it means:

  • easier access to curated brands

  • reduced sourcing friction

  • better cash-flow and order insight

The wholesale revolution in Europe is underway, and platforms that understand both sides of this ecosystem — independent brands and local retailers — are positioned to unlock lasting growth and resilience.

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    ["decimals"]=>
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    ["status"]=>
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    ["storefront_ids"]=>
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  }
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    string(1) "4"
    ["currency_code"]=>
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    ["symbol"]=>
    string(3) "CZK"
    ["coefficient"]=>
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    ["is_primary"]=>
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    ["position"]=>
    string(1) "2"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
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    ["description"]=>
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    ["storefront_ids"]=>
    string(4) "1,15"
  }
  ["PLN"]=>
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    string(1) "6"
    ["currency_code"]=>
    string(3) "PLN"
    ["after"]=>
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    ["symbol"]=>
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    ["coefficient"]=>
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    ["is_primary"]=>
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    ["position"]=>
    string(1) "3"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
    string(1) "A"
    ["description"]=>
    string(13) "Polish złoty"
    ["storefront_ids"]=>
    string(4) "1,15"
  }
  ["HUF"]=>
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    string(1) "7"
    ["currency_code"]=>
    string(3) "HUF"
    ["after"]=>
    string(1) "Y"
    ["symbol"]=>
    string(3) "HUF"
    ["coefficient"]=>
    string(7) "0.00250"
    ["is_primary"]=>
    string(1) "N"
    ["position"]=>
    string(1) "4"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
    string(1) "A"
    ["description"]=>
    string(16) "Hungarian forint"
    ["storefront_ids"]=>
    string(4) "1,15"
  }
  ["DKK"]=>
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    ["currency_id"]=>
    string(1) "8"
    ["currency_code"]=>
    string(3) "DKK"
    ["after"]=>
    string(1) "Y"
    ["symbol"]=>
    string(3) "DKK"
    ["coefficient"]=>
    string(7) "0.13000"
    ["is_primary"]=>
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    ["position"]=>
    string(1) "5"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
    string(1) "A"
    ["description"]=>
    string(12) "Danish krone"
    ["storefront_ids"]=>
    string(4) "1,15"
  }
  ["NOK"]=>
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    string(1) "9"
    ["currency_code"]=>
    string(3) "NOK"
    ["after"]=>
    string(1) "Y"
    ["symbol"]=>
    string(3) "NOK"
    ["coefficient"]=>
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    ["is_primary"]=>
    string(1) "N"
    ["position"]=>
    string(1) "6"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
    string(1) "A"
    ["description"]=>
    string(15) "Norwegian krone"
    ["storefront_ids"]=>
    string(4) "1,15"
  }
  ["SEK"]=>
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    ["currency_id"]=>
    string(2) "10"
    ["currency_code"]=>
    string(3) "SEK"
    ["after"]=>
    string(1) "Y"
    ["symbol"]=>
    string(3) "SEK"
    ["coefficient"]=>
    string(7) "0.88000"
    ["is_primary"]=>
    string(1) "N"
    ["position"]=>
    string(1) "7"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
    string(1) "A"
    ["description"]=>
    string(13) "Swedish krona"
    ["storefront_ids"]=>
    string(4) "1,15"
  }
  ["CHF"]=>
  array(13) {
    ["currency_id"]=>
    string(2) "11"
    ["currency_code"]=>
    string(3) "CHF"
    ["after"]=>
    string(1) "Y"
    ["symbol"]=>
    string(3) "CHF"
    ["coefficient"]=>
    string(7) "1.06000"
    ["is_primary"]=>
    string(1) "N"
    ["position"]=>
    string(1) "8"
    ["decimals_separator"]=>
    string(1) "."
    ["thousands_separator"]=>
    string(1) ","
    ["decimals"]=>
    string(1) "2"
    ["status"]=>
    string(1) "A"
    ["description"]=>
    string(11) "Swiss franc"
    ["storefront_ids"]=>
    string(4) "1,15"
  }
}
current_mode
string(8) "ultimate"
display_base_href
bool(true)
display_button_block
bool(true)
grid
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  ["container_id"]=>
  string(3) "160"
  ["location_id"]=>
  string(2) "40"
  ["position"]=>
  string(6) "FOOTER"
  ["width"]=>
  int(16)
  ["user_class"]=>
  string(43) "ty-footer-grid__full-width footer-copyright"
  ["linked_to_default"]=>
  string(1) "Y"
  ["status"]=>
  string(1) "A"
  ["company_id"]=>
  string(1) "0"
  ["grid_id"]=>
  string(3) "199"
  ["parent_id"]=>
  string(1) "0"
  ["order"]=>
  string(1) "0"
  ["offset"]=>
  string(1) "0"
  ["omega"]=>
  string(1) "1"
  ["alpha"]=>
  string(1) "1"
  ["wrapper"]=>
  string(0) ""
  ["content_align"]=>
  string(10) "FULL_WIDTH"
  ["html_element"]=>
  string(3) "div"
  ["clear"]=>
  string(1) "1"
  ["abt__ut2_extended"]=>
  string(1) "0"
  ["abt__ut2_padding"]=>
  string(0) ""
  ["abt__ut2_use_lazy_load"]=>
  string(1) "N"
  ["abt__ut2_show_blocks_in_tabs"]=>
  string(2) "no"
  ["availability"]=>
  array(3) {
    ["phone"]=>
    bool(true)
    ["tablet"]=>
    bool(true)
    ["desktop"]=>
    bool(true)
  }
  ["children"]=>
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    array(24) {
      ["container_id"]=>
      string(3) "160"
      ["location_id"]=>
      string(2) "40"
      ["position"]=>
      string(6) "FOOTER"
      ["width"]=>
      string(1) "8"
      ["user_class"]=>
      string(0) ""
      ["linked_to_default"]=>
      string(1) "Y"
      ["status"]=>
      string(1) "A"
      ["company_id"]=>
      string(1) "0"
      ["grid_id"]=>
      string(3) "200"
      ["parent_id"]=>
      string(3) "199"
      ["order"]=>
      string(1) "0"
      ["offset"]=>
      string(1) "0"
      ["omega"]=>
      string(1) "0"
      ["alpha"]=>
      string(1) "1"
      ["wrapper"]=>
      string(0) ""
      ["content_align"]=>
      string(4) "LEFT"
      ["html_element"]=>
      string(3) "div"
      ["clear"]=>
      string(1) "0"
      ["abt__ut2_extended"]=>
      string(1) "0"
      ["abt__ut2_padding"]=>
      string(0) ""
      ["abt__ut2_use_lazy_load"]=>
      string(1) "N"
      ["abt__ut2_show_blocks_in_tabs"]=>
      string(2) "no"
      ["availability"]=>
      array(3) {
        ["phone"]=>
        bool(true)
        ["tablet"]=>
        bool(true)
        ["desktop"]=>
        bool(true)
      }
      ["children"]=>
      array(0) {
      }
    }
    [201]=>
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      string(3) "160"
      ["location_id"]=>
      string(2) "40"
      ["position"]=>
      string(6) "FOOTER"
      ["width"]=>
      string(1) "8"
      ["user_class"]=>
      string(0) ""
      ["linked_to_default"]=>
      string(1) "Y"
      ["status"]=>
      string(1) "A"
      ["company_id"]=>
      string(1) "0"
      ["grid_id"]=>
      string(3) "201"
      ["parent_id"]=>
      string(3) "199"
      ["order"]=>
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      ["offset"]=>
      string(1) "0"
      ["omega"]=>
      string(1) "1"
      ["alpha"]=>
      string(1) "0"
      ["wrapper"]=>
      string(0) ""
      ["content_align"]=>
      string(5) "RIGHT"
      ["html_element"]=>
      string(3) "div"
      ["clear"]=>
      string(1) "1"
      ["abt__ut2_extended"]=>
      string(1) "0"
      ["abt__ut2_padding"]=>
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      ["abt__ut2_use_lazy_load"]=>
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      ["abt__ut2_show_blocks_in_tabs"]=>
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      ["availability"]=>
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        ["phone"]=>
        bool(true)
        ["tablet"]=>
        bool(true)
        ["desktop"]=>
        bool(true)
      }
      ["children"]=>
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    }
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  ["fluid_width"]=>
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}
hash_of_available_countries
string(32) "f9210f37927296d3132d87a8dc75d22f"
hash_of_phone_masks
string(10) "1786102013"
html_tag_class
array(0) {
}
images_dir
string(60) "https://test.ebonza.eu/design/themes/responsive/media/images"
is_dialog_mobile_bottom
bool(false)
is_gray_main_color
bool(false)
is_theme_editor_open
NULL
language_direction
string(3) "ltr"
languages
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  array(8) {
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    string(1) "1"
    ["lang_code"]=>
    string(2) "en"
    ["name"]=>
    string(7) "English"
    ["status"]=>
    string(1) "A"
    ["country_code"]=>
    string(2) "US"
    ["direction"]=>
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    ["storefront_ids"]=>
    string(4) "1,15"
    ["storefront_ids_raw"]=>
    array(2) {
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      int(1)
      [1]=>
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}
layout_data
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  ["name"]=>
  string(4) "Main"
  ["is_default"]=>
  string(1) "1"
  ["width"]=>
  string(2) "16"
  ["layout_width"]=>
  string(5) "fluid"
  ["min_width"]=>
  string(3) "280"
  ["max_width"]=>
  string(4) "1200"
  ["theme_name"]=>
  string(21) "bright_theme_eBonza_1"
  ["style_id"]=>
  string(12) "Bright_theme"
  ["storefront_id"]=>
  string(1) "1"
}
localizations
array(0) {
}
location_data
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  string(2) "56"
  ["dispatch"]=>
  string(22) "pages.view?page_type=B"
  ["is_default"]=>
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  ["layout_id"]=>
  string(1) "3"
  ["object_ids"]=>
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  ["custom_html"]=>
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  ["position"]=>
  string(3) "170"
  ["user_class"]=>
  NULL
  ["lang_code"]=>
  string(2) "en"
  ["name"]=>
  string(4) "Blog"
  ["title"]=>
  string(0) ""
  ["meta_description"]=>
  string(0) ""
  ["meta_keywords"]=>
  string(0) ""
  ["is_frontend_editing_allowed"]=>
  bool(false)
}
logos
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    ["company_id"]=>
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    ["type"]=>
    string(9) "gift_cert"
    ["storefront_id"]=>
    string(1) "1"
    ["image"]=>
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      ["image_path"]=>
      string(83) "https://test.ebonza.eu/images/logos/2/Logo_B2B_bielocierne_velke_hlavna_stranka.png"
      ["alt"]=>
      string(0) ""
      ["image_x"]=>
      string(3) "591"
      ["image_y"]=>
      string(3) "136"
      ["http_image_path"]=>
      string(82) "http://test.ebonza.eu/images/logos/2/Logo_B2B_bielocierne_velke_hlavna_stranka.png"
      ["https_image_path"]=>
      string(83) "https://test.ebonza.eu/images/logos/2/Logo_B2B_bielocierne_velke_hlavna_stranka.png"
      ["absolute_path"]=>
      string(90) "/home/ebonza/public_html_test/images/logos/2/Logo_B2B_bielocierne_velke_hlavna_stranka.png"
      ["relative_path"]=>
      string(53) "logos/2/Logo_B2B_bielocierne_velke_hlavna_stranka.png"
      ["is_high_res"]=>
      bool(false)
    }
  }
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    ["style_id"]=>
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    string(1) "0"
    ["type"]=>
    string(5) "theme"
    ["storefront_id"]=>
    string(1) "1"
    ["image"]=>
    array(9) {
      ["image_path"]=>
      string(62) "https://test.ebonza.eu/images/logos/8/Logo_600_176_qqk9-3g.png"
      ["alt"]=>
      string(0) ""
      ["image_x"]=>
      string(4) "7087"
      ["image_y"]=>
      string(4) "2079"
      ["http_image_path"]=>
      string(61) "http://test.ebonza.eu/images/logos/8/Logo_600_176_qqk9-3g.png"
      ["https_image_path"]=>
      string(62) "https://test.ebonza.eu/images/logos/8/Logo_600_176_qqk9-3g.png"
      ["absolute_path"]=>
      string(69) "/home/ebonza/public_html_test/images/logos/8/Logo_600_176_qqk9-3g.png"
      ["relative_path"]=>
      string(32) "logos/8/Logo_600_176_qqk9-3g.png"
      ["is_high_res"]=>
      bool(false)
    }
  }
  ["favicon"]=>
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    string(1) "3"
    ["style_id"]=>
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    ["company_id"]=>
    string(1) "0"
    ["type"]=>
    string(7) "favicon"
    ["storefront_id"]=>
    string(1) "1"
    ["image"]=>
    array(9) {
      ["image_path"]=>
      string(58) "https://test.ebonza.eu/images/logos/8/268x82_1_e6gc-a1.png"
      ["alt"]=>
      NULL
      ["image_x"]=>
      string(3) "268"
      ["image_y"]=>
      string(2) "82"
      ["http_image_path"]=>
      string(57) "http://test.ebonza.eu/images/logos/8/268x82_1_e6gc-a1.png"
      ["https_image_path"]=>
      string(58) "https://test.ebonza.eu/images/logos/8/268x82_1_e6gc-a1.png"
      ["absolute_path"]=>
      string(65) "/home/ebonza/public_html_test/images/logos/8/268x82_1_e6gc-a1.png"
      ["relative_path"]=>
      string(28) "logos/8/268x82_1_e6gc-a1.png"
      ["is_high_res"]=>
      bool(false)
    }
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    ["style_id"]=>
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    ["company_id"]=>
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    ["type"]=>
    string(4) "mail"
    ["storefront_id"]=>
    string(1) "1"
    ["image"]=>
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      ["image_path"]=>
      string(80) "https://test.ebonza.eu/images/logos/8/20170118_ebonza_logo_final-011_wdnm-0i.jpg"
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      ["image_x"]=>
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      ["image_y"]=>
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      ["http_image_path"]=>
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      ["https_image_path"]=>
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      ["absolute_path"]=>
      string(87) "/home/ebonza/public_html_test/images/logos/8/20170118_ebonza_logo_final-011_wdnm-0i.jpg"
      ["relative_path"]=>
      string(50) "logos/8/20170118_ebonza_logo_final-011_wdnm-0i.jpg"
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    string(6) "vendor"
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      ["image_y"]=>
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      ["absolute_path"]=>
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}
meta_description
string(62) "eBonza s.r.o. Independent Brands and Local Retailers in the EU"
meta_keywords
string(63) "eBonza s.r.o., Independent Brands and Local Retailers in the EU"
navigation
NULL
page
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  ["page"]=>
  string(48) "Independent Brands and Local Retailers in the EU"
  ["description"]=>
  string(8220) "

Independent Brands and Local Retailers in the EU: Navigating the Wholesale Revolution

In today’s rapidly evolving commerce landscape, European independent brands and local retailers find themselves at a pivotal moment. On one hand, technology and marketplaces promise unprecedented scale. On the other, complexity and fragmentation continue to hold many back. Understanding the trends, challenges, and opportunities in the EU’s B2B wholesale ecosystem is essential for any business ready to grow beyond local borders.

A Trillion-Euro Market Still Emerging Online

Business-to-business e-commerce in Europe is massive and growing. Analysts project that the European B2B e-commerce market will reach around $1.8 trillion by 2025 — a figure that reflects strong digital transformation but still only scratches the surface of the total B2B opportunity.

Despite this scale, only about 50 % of B2B buyers currently use e-commerce platforms, leaving a large portion of the market untapped by digital solutions.

What’s clear is that Europe’s B2B landscape remains less mature digitally than many B2C markets. This gap represents both a challenge and an opportunity: brands and retailers that adopt digital channels early can capture growth that competitors are leaving on the table.

Europe’s Retail and Wholesale Backbone

Retail and wholesale in the EU are not niche sectors — they are the largest private employers and key economic drivers. The ecosystem comprises roughly 5.5 million companies, over 99 % of which are small and medium enterprises (SMEs). Together, retail and wholesale generate significant value and serve an estimated 450 million consumers daily across the EU.

Yet this prominence also masks a key challenge: independent brands and smaller retailers often lack the digital tools or scale to compete effectively online, especially when going cross-border. Many still rely on in-person sales, local trade fairs, email orders, and manual processes to find partners and fulfill demand.

Key Challenges for Independent Brands

Independent brands — whether in fashion, beauty, home décor, or specialty products — face a unique and complex path when trying to grow beyond their home markets:

1. Discoverability Across Borders

EU market fragmentation makes it hard for brands to be discovered by retailers outside their local region. Unlike on large marketplaces, there is no single centralized portal where European retailers browse wholesale products from emerging labels.

2. Manual Sales and Onboarding

Many brands still rely on traditional outreach (emails, cold calls, trade shows) to find retail partners. These methods are time-consuming, expensive, and often ineffective compared to digital discovery channels.

3. Complex Logistics and VAT

Selling across the EU introduces challenges around shipping, cross-border VAT compliance, and invoicing that can be overwhelming without automated tools and agreements in place.

4. Limited Digital Wholesale Presence

Even though most wholesalers and retailers maintain websites, actual e-commerce ordering features lag behind, and cross-border functionality is often missing.

Challenges Facing Retailers

Retailers — especially independent and local stores — also navigate difficult terrain:

1. Sourcing Efficiency

Finding new, high-quality independent brands is often fragmented and inefficient. Retailers must comb through multiple channels or rely on personal networks rather than discovering brands through a unified catalogue.

2. Ordering Complexity

Traditional wholesale orders can require PDF forms, emails, spreadsheets, and manual follow-ups — all of which slow down operations and introduce room for error.

3. Cash-Flow Pressures

Many retailers struggle with the timing of payments, particularly when they must order inventory months before selling it. Flexible payment solutions can alleviate this but aren’t widely available.

4. Cross-Border Barriers

EU cross-border wholesale is still emerging. Many existing B2B sites focus on local markets and don’t ship beyond borders, creating missed opportunities for expanding retail assortments.

Digital Wholesale Is the Future — and It’s Already Happening

The digital transformation of B2B commerce is not a distant trend — it’s happening now. Across Europe, vertical marketplaces are gaining traction. For example, established platforms like Ankorstore have already linked tens of thousands of brands with hundreds of thousands of retailers.

Moreover, digital adoption isn’t limited to niche players: broader B2B marketplaces and procurement platforms are reshaping how businesses buy, underscoring the future importance of online channels in wholesale.

How B2bonza Helps Bridge the Gap

This is where platforms tailored to independent brands and local retailers — like B2bonza — make a strategic difference.

1. Centralized Discovery Across Europe

B2bonza connects brands with a wide network of verified retailers, eliminating the need for manual outreach and allowing products to be found by buyers looking for unique assortments.

2. Simplified Cross-Border Sales

With built-in tools for logistics, shipping, and VAT-compliant invoicing, B2bonza makes selling into other EU markets easier than ever before.

3. Improved Cash Flow

Features like flexible payment terms and streamlined digital transactions help retailers manage cash flow and reorder more confidently — while brands receive faster payment cycles.

4. Reduced Operational Friction

Automated ordering, invoicing, and fulfillment integration mean less manual work, fewer errors, and more time focusing on product and relationships.

Market Outlook: Growth and Opportunity

European B2B e-commerce is still catching up to its B2C counterpart, yet it’s growing rapidly:

  • The European B2B digital market is forecast to reach $1.8 trillion by 2025.

  • A growing share of buyers is expected to transact online, unlocking efficiency and scale that traditional sales channels can’t match.

  • The broader wholesale and retail sector underpins a large SME ecosystem, emphasizing the need for digital tools that support, rather than replace, local enterprise.

With digital procurement expected to become standard business practice rather than a differentiator, companies that adopt online wholesale platforms now will shape the competitive landscape of the next decade.

Conclusion: Why Independent Brands and Retailers Should Act Now

For independent brands, digital wholesale means:

  • broader market reach

  • efficient discovery by buyers

  • scalable operations

For retailers, it means:

  • easier access to curated brands

  • reduced sourcing friction

  • better cash-flow and order insight

The wholesale revolution in Europe is underway, and platforms that understand both sides of this ecosystem — independent brands and local retailers — are positioned to unlock lasting growth and resilience.

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